Short Video CDN for Instant Playback
Ingest, adaptive-bitrate delivery and playback acceleration on one network: creators upload to the nearest edge, viewers get a frame the moment they swipe, and a tiered cache keeps your largest cost line under control.
Get a short video plan- 98%First frame within one second
- 75 PBVideo delivered daily
- 3,000+Global edge nodes
Four problems every short video platform hits
In short video, both the experience and the cost live in the delivery path — upload, first frame, rebuffering and bandwidth. A weakness in any one of them shows up in retention or on the invoice.
Uploads that crawl, then fail
Creators publish from patchy mobile networks. Pushing a 200 MB original across the public internet to a single ingest region takes minutes, and one dropped connection restarts the whole transfer — so the post never happens.
A second of black between swipes
In a vertical feed the next clip has roughly 200 ms to paint. Without prefetch and a nearby cache hit the viewer stares at an empty frame, and watch time and next-day retention fall with it.
Rebuffering on weak networks
A single fixed rendition cannot survive evening peak on home broadband or a congested cell. One stall is enough for a swipe-away, taking completion rate and ad impressions with it.
Runaway bandwidth, plus hotlinking
One viral clip can burn a normal day of traffic in an hour, while a long tail of rarely watched videos keeps pulling from origin. Add third-party sites embedding your playback URLs and you are paying for someone else’s traffic.
Six capabilities from upload to playback
Ingest, delivery of every rendition, playback acceleration and content protection run on one network — no separate vendor per stage.
Nearby ingest with resumable upload
Creators upload to the closest edge PoP instead of a distant region, and the long haul happens inside our backbone. Parallel chunks with recorded offsets mean a dropped connection costs one chunk, not the file.
Engineered first frame
Moov-first packaging, manifest and opening segment shipped together, range fetches for the first few hundred KB, and connection reuse over HTTP/2 and QUIC — every step between swipe and frame is shortened.
Adaptive bitrate delivery
HLS and DASH ladders from 360p to 1080p are delivered from the same edge, so the player can start low for instant playback and step up once the buffer is healthy.
Tiered cache for the long tail
Hot segments stay resident at the edge while cold content is consolidated through a mid-tier, so thousands of nodes never fetch the same file thousands of times. Hit ratio reaches 98%.
Bandwidth cost control
Segment-aligned caching, range fetch and request collapsing cut origin egress, while peak shaping and per-region scheduling make the bill predictable and attributable.
Anti-hotlinking and origin shielding
Expiring signed URLs (optionally IP-bound), referer and user-agent rules, per-token and per-IP rate limits and authenticated origin fetch stop your library being replayed elsewhere.
Four steps to go live, no player rewrite
Keep your existing packaging and playback SDK. Onboarding is mostly hostnames and cache policy, and traffic can be shifted a percentage at a time.
Connect domains
Point separate upload and playback hostnames at your object storage or VOD origin, keeping read and write paths apart.
Set cache rules
Short TTL for manifests, long TTL for segments, range fetch enabled and new releases pre-warmed, with TTLs split by path.
Wire the player
Configure prefetch depth and the bitrate ladder, and issue signed playback URLs. Moderation callbacks run on their own uncached hostname.
Observe and tune
Track first-frame time, rebuffer ratio, hit ratio and origin egress, drilled down by region, carrier and rendition.
Typical results after onboarding
Ranges observed across short video customers; actual results depend on your long-tail ratio, bitrate ladder and device mix.
- 200msMedian first-frame time
- 50%Lower rebuffer ratio
- 40%Lower bandwidth cost
- 60%Faster large-file upload
Short video delivery FAQ
The working benchmark is a painted frame inside one second; a well-tuned pipeline sits at 200-300 ms. Four things get you there: package with the moov atom first so playback does not wait for the whole file; ship the manifest and opening segment together to save a round trip; range-fetch only the first few hundred KB and make sure it hits a nearby edge; and reuse connections over HTTP/2 or QUIC instead of a fresh handshake per clip.
Move ingest to the edge. Creators connect to the nearest PoP rather than a central region, and the long haul runs inside our backbone. Files are split into 4-8 MB chunks uploaded in parallel with recorded offsets, so a dropped connection resumes from the last good chunk. On weak networks the client lowers concurrency, extends timeouts and retries only the failed chunks. Large uploads typically finish in half the time.
No, there are four levers. Ship a full rendition ladder and start on a low one so playback begins instantly, then step up as the buffer fills. Drive switching from measured throughput rather than a fixed threshold, so it does not oscillate. Enable QUIC so packet loss does not stall the whole connection — the gain is largest at evening peak and on mobile. Finally cut RTT by serving segments locally instead of across a region boundary.
Almost all of it comes down to hit ratio. We align caching to segment boundaries and fetch by range so the same chunk is reused across nodes, keep hot content resident at the edge, and funnel long-tail requests through a mid-tier so thousands of nodes do not each pull from origin. Most short video customers reach an edge hit ratio above 95% and cut origin egress by 30-50%, depending on how heavy the long tail is.
Use three layers. Referer and user-agent rules block the simplest embeds. Signed URLs with a short expiry — optionally bound to an IP — make a copied link useless within minutes, and signing the manifest and the segments separately stops a stolen playlist from pulling media indefinitely. Then rate-limit per token and per IP so bulk scraping is throttled. Access logs let you identify the source and keep evidence.
Separate slow start-up from mid-stream stalls. Slow start-up usually means a distant entry point or DNS sending users the wrong way; anycast plus proximity-based scheduling brings connection setup down to tens of milliseconds. Mid-stream stalls usually mean fetching across an ocean, so place cache capacity in the target market and pre-warm new releases there. With 3,000+ nodes and 300+ direct interconnects we can land locally even in Southeast Asia, the Middle East and Latin America.
Still haven't found what you're looking for? Talk to our team.
Make every swipe start instantly
Send us your daily upload volume, bitrate ladder and audience regions, and we will size an ingest and caching configuration to match.
